In 2023, minimalist makeup was *the* trend. Call it the oppositeEuphoria effect, but my TikTok and Instagram feeds were full of no-makeup makeup looks. Do not get me wrong. As a beauty editor, I can appreciate a minimalist makeup look. Basically my daily makeup routine is minimal. However, as the year went on, the excitement began to wane and fatigue began to set in. I started the variety, the maximalism and the colour.
Luckily for me, the tides are turning. More and more people dusted off their bright and bold products to make it an element pleasure back to their makeup routines. Now, the minimalist looks that used to dominate my feed have been sprinkled with expressive and bold looks, and there are only more on the way.
That’s all well and good, but casually picking up a colorful eyeshadow palette is intimidating for many people, especially if they’ve gone an entire year (or longer) without color. That’s why I turned to celebrity makeup artist Jo Baker. She’s an expert at creating colorful makeup looks for clients like Lucy Boynton, Olivia Wilde, Vanessa Kirby and more. Ahead, she shares her top tips for incorporating color into your makeup routine.
