Some brands just have a cool-girl vibe. Sleek tailoring, luxurious fabrics and streamlined silhouettes are usually the key components of this vibe, but another example is the brand’s shoppers. I’m a firm believer that ‘like attracts’, so when I research an effortlessly chic brand, I expect to find a group of cool fashion people eagerly awaiting the next release.

I decided to tap three of our New York City editors to see what new brand is on their radars this year. Cue ALIGNE, a London-based clothing brand that embodies the elevated style of city girls. And the S/S 24 collection is causing our editors to be enthusiastic, to say the least. In addition to essential denim offerings and tailored pieces, the collection features gingham checks and contemporary shapes that feel refreshing for the new season. Below you’ll find top picks and styling tips from cool girls in the area Sierra Mayhew, Ana EscalanteAnd Kristen Nichols. Keep scrolling to shop.

(Image credit: _sierramayhew; Original illustration by Makena Frederick)

(Image credit: @balencianas; Original illustration by Makena Frederick)



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