The word ‘gatekeeper’ in the fashion context exists for a reason. In an environment where an item that feels unique and different from any other ubiquitous viral sensation could easily suffer the same fate after one successful TikTok video, we can’t exactly blame fashion folks for keeping some of their secrets under lock and key. go-to brands. key. After all, we’ve seen how hard the social media platform has worked to get reservations at new, popular restaurants. It is no different with clothing.
So far, the fashion crowd has been quite successful in keeping their mouths shut and their closets full of Raey, the private label that London luxury e-tailer Matches launched in 2015. Known for its baby-soft knits, cool oversized denim and perfectly tailored outerwear, the brand has become a go-to staple for high-end basics, just like The Frankie Shop, Loulou Studio and Toteme. Unlike those much-discussed labels, Raey remains largely under the radar, but I’m bursting the bubble. After trying on 10 pieces of the brand, I can’t keep my mouth shut about how Good it is.
Scroll down to read all about the pieces I reviewed IRL and, of course, shop them.