They say the only things certain in life are death and taxes, but I know one more: that Emily Ratajkowksi will be photographed in a variety of The North Face puffers in New York City as soon as the temperature rises above 50 degrees comes. She’s not even in the brand’s ads; she just seems to really love these coats and has been wearing them year after year (in different colors, I might add) since she moved to New York several years ago.
From my point of view, it seems like Ratajkowski is one of the main reasons why The North Face puffers sell out like clockwork every winter. She certainly added to the cool factor, and trendy retailers like Shopbop, Revolve, and Urban Outfitters now stock them. Since EmRata just released one of its first puffers of the season (see below), expect a quick sellout across the internet. I recommend shopping now if you’re looking for one. Keep scrolling for my suggestions.