Apple (NASDAQ:AAPL) unveiled several updated Mac computers on Monday evening, including new versions of the MacBook Pro with updated M3 processors.
The tech giant showed off the new M3, M3 Pro and M3 Max processors, which use 3 nanometer technology to power the performance and bring new improvements to the chips, including GPU upgrades.
Johny Srouji, Apple’s Senior Vice President of Hardware Technologies, added that ray tracing, traditionally reserved for high-end GPUs, would be available as part of the new M3 chips and is now available on the Mac.
Finally, the M3 Max has a 16-core CPU, a 40-core GPU and comes with 128GB of memory, capable of holding 92 billion transistors.
The new 14-inch MacBook Pro starts with the M3 chip and is 60% faster than the 13-inch MacBook Pro with the M1. The 16-inch MacBook Pro is available with the M3 Pro or M3 Max chips and is 40% faster than the 14-inch MacBook Pro with the M1.
The new MacBook Pro laptops have a battery life of 22 hours and come with support for up to 128 GB of unified memory. Both MacBook Pros are available in different colors, including space black.
The 14-inch MacBook Pro starts at $1,499, while the 16-inch version starts at $2,499. The M3 models can be ordered from today and the M3 Pro and M3 Max can be ordered from next week.
Apple also showed off an updated version of its iMac desktop, which now also features the tech giant’s M3 processor. It comes in seven colors, including green, pink and blue, and starts at $1,299. Orders are available starting today and shipping will begin next week, Apple added.
The product reveal late Monday – first announced last week – was a bit of a surprise to Apple watchers and industry analysts, considering the company had unveiled refreshed Macs earlier this year and held its big annual product event last month, unveiling the iPhone 15 shown.
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