Industry analysts predict robust opening numbers for the upcoming concert film Taylor Swift: The Eras Tour, which will be released in theaters on October 13. Preliminary data from the National Research Group (NRG) suggests the film could generate as much as $75 million domestically in its opening weekend. Some insiders believe the film has the potential to cross the $100 million mark, with estimates as high as $125 million. It is important to note that tracking financial results for a concert film presents unique challenges, as such films are relatively uncommon in the marketplace. By comparison, NRG initially projected a $75 million opening for the film Barbiewhich ultimately grossed an unprecedented $162 million.
In a surprising development, AMC Theaters announced at the end of August that it had acquired the distribution rights to the concert film. This is an unconventional move for the theater chain, which is the largest in the United States and worldwide. AMC has partnered with Variance Films to manage bookings for the film in competing theater circuits.
The announcement comes as a positive development for the theatrical exhibition industry, which has been facing delays in film releases due to ongoing strikes among writers and actors. Sony’s, for example Kraven the HunterOriginally scheduled for release on October 6, it has been pushed back to August of next year, and Warner Bros. and Legendaries Dune: part two has been moved from November 3 to March 2024.
The film chronicle Taylor Swift’s Eras tour aims to become a cultural landmark and draw comparisons with the best performers Barbie film, which mainly attracted a female audience. Several films with moderate budgets have strategically shifted their release dates to avoid direct competition Taylor Swift: The Eras Tour.
However, it is worth noting that this project is a concert film and will not have a continuous daily screening schedule. Instead, the film is expected to be shown over multiple weekends. Analysts are particularly interested in how revenues will be distributed over the film’s screening days.
Taylor Swift Eras Tour Film Tracking Opens 100M
With the potential to become the highest-grossing concert film during its debut weekend, Taylor Swift: The Eras Tour has set high expectations within the industry. Currently, the record for lifetime domestic revenue for a concert film is set in 2011 Justin Bieber: Never say never, which grossed $73 million domestically and another $26 million internationally, for a total of $99 million worldwide. Michael Jackson’s 2009 film This is it earned $72.1 million in North America and $181.9 million worldwide.