You’ve heard of ‘see now, buy now’, but wouldn’t it be great if you could wear it tomorrow too? Altuzarra teamed up with Rakuten to bring their understated “Peggy” dress straight from New York Fashion Week to your home, way ahead of the Spring/Summer 2024 season.
The monochrome piece has a special lived-in texture that the Altuzarra team developed by knitting with yarn with a metal core. And it comes with a lingerie-inspired brief for chic and effortless minimal dressing, a key theme in this special collection.
Hot off the heels of the designer’s star-studded runway show with Nicky Hilton, Steph Shep and Lucy Hale, fashion lovers can shop the incredible knit dress and score 10% Cash Back through Rakuten until September 25.
How did this smart shopping collaboration come about? Joseph Altuzarra saw it as an opportunity to speak directly to a new customer that the brand may not have reached before — and not just limit access to the editors and influencers who attend IRL shows in NYC.
“New York has an energy and vibrancy fueled by fresh perspectives, new designs and fast-paced atmospheres,” Altuzarra explains. “I was born and raised in Paris, and when I arrived in New York I felt a kind of freedom in the vibrancy.”