General Mills, Inc. is engaged in the production and marketing of branded consumer foods sold through retail stores. The product categories include snacks, ready-to-eat breakfast cereals, ready-to-eat meals, pet foods, refrigerated and frozen doughs, baking mixes and ingredients, yogurt and ice cream. The company operates in the following segments: North America Retail, International, Pet and North America Foodservice. The North American retail segment includes supermarkets, big box stores, membership stores, natural food chains, drug, dollar and discount chains, convenience stores and e-commerce grocery stores. The international segment refers to retail and foodservice operations outside the US and Canada. The Pet segment includes pet food products sold in national pet superstore chains, e-commerce retailers, supermarkets, regional pet store chains, big-box retailers, and veterinary clinics and hospitals. The North America Foodservice segment offers ready-to-eat breakfast cereals, snacks, refrigerated yogurt, frozen meals, unbaked and fully baked frozen dough products, baking mixes and bakery flours. The company was founded on June 20, 1928 by Cadwallader C. Washburn and is headquartered in Minneapolis, Minnesota.
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