Denver International Airport (DEN) is now home to United Airlines’ largest lounge, spanning 35,000 square feet. For context, the United Club, which opened last year in Terminal C of Newark Liberty International Airport (EWR), is approximately 30,000 square feet.
The Chicago-based airline announced Tuesday the opening of the largest United Club in Denver’s Concourse B, which spans three levels and has 600 seats.
Inspired by Denver’s vibrant beer scene, this brand new United Club features a bar serving beer flights and 10 local and craft beers on tap. Vestaboards with personalized messages and menu offers also line the lounge’s bar.
Concrete covers the floors of the lounge and is inspired by Denver’s cityscapes. The new lounge also features exposed ceilings and handcrafted décor created by local artists. At the entrance, a sculpture made with dozens of skateboards resembles the colorful pine cones of the Colorado blue spruce.
The opening of the new and largest-ever United Club comes on the heels of the airline unveiling a new 24,900-square-foot ski lodge-inspired lounge at Concourse A in Denver in August.
Related: Ultimate Guide to United Club Access
Previously, United in Denver only had a lounge in Concourse B, so loyal United flyers had to trek over Concourse B even if they flew out of Concourse A. But now, with the two new spacious lounges, United flyers have easy access to the lounges in both concourses. Those flying from Concourse C would have easy access to the American Express Centurion Lounge in that concourse, if they have the appropriate card to access that lounge network.
United said about two-thirds of its passengers travel through Denver for connecting flights, and the two new lounges together can accommodate more than double that number of passengers.
The airline said it also plans to open another lounge at its Denver hub in 2025, and once the third lounge opens, the Denver airport will house about 100,000 square feet (or about two football fields) of United Clubs.
Daily newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for the latest news, in-depth guides and exclusive offers from the experts at TPG
“The new United Club locations have been designed and operated to reflect our customers’ feedback and match the way their travel has evolved in recent years,” said Alexander Dorow, United’s managing director of lounges, premium services and hospitality, in a statement. “We are expanding our hub in the Mile High City, and the expansion and renovation of United Club locations represents our commitment to Colorado and our customers’ experience.”
United also debuted its grab-and-go option, called United Club Fly, at the airport in November 2022. This allows travelers to grab a quick snack or cup of coffee on the way to their flight.
The recent lounge expansions in Denver are part of United’s efforts to double its Denver hub, which also happens to be one of the busiest airports in the country.
Denver is also a major hub for Southwest Airlines, and as a result United is embroiled in a turf war in an effort to maintain its dominance in the Mile High City. The new lounges are part of United’s $1 billion investment to capture the Denver market.
In addition to the lounges, United said it will launch six new routes, 35 additional flights and 12 additional gates from Denver as part of this investment.
Related readings: