What was the process for creating this self-adjusting formula?
Mario Dedivanovic: I wanted to create a multi-functional formula that was both self-hardening and worked harmoniously with powder. The minimalist who wants to limit the number of makeup steps can take advantage of the self-setting aspect, but anyone who wants to bake for an extra refined finish can set with powder.
What makes this product different from the others on the market?
What makes it most unique is the amount of lift and brightness you get from such a small amount of concealer. It immediately gives an awakened appearance.
What do you think is the biggest mistake people make when applying concealer?
Applying too much. Using more concealer than necessary can accentuate fine lines, cause creasing and look unnatural. A small amount of SurrealSkin Awakening Concealer goes a long way while still brightening, blurring and lifting.
This product is going viral because of its coverage. Do you have any application tips for beginners?
Start by prepping the skin with your favorite eye cream, then dab a small amount of concealer under the eyes and pat it in with the F5 Brush for the most natural, seamless application. The formula is medium opaque and buildable, so apply more coats if necessary.