It’s been ten years since Studio 189 – the social enterprise co-founded by Rosario Dawson and Abrima Erwiah – first took the industry on an exciting ride through the African diaspora. From carefully curated mixtapes to the catwalk, Studio 189’s mission has always been to support African brands and talent.
This year marks what Erwiah describes as a “decade of purpose” and what better way to lift up every voice than by singing, and in this case, dancing? The Spring 2024 show started with a word from Eve Ensler, which beautifully expressed Studio 189’s mission.
The fashion that followed, handmade in Accra, Ghana, contained traditions and longstanding stories that may have been new to the public. Common Ghanaian fabrics were woven into modern, exposed silhouettes of cut-out dresses, square-neck crop tops and strapless jumpsuits.
A vibrant color story is common for most of the season’s collections, but the bright blues, exciting oranges and sunshine yellows are both intentional and illuminating. The cheerful shades speak of the connection between Africa and its western diaspora.
The socially impactful brand had a message in every part of its show. From the opening words shouted by the hardworking artisans behind each piece to the show’s background mural featuring their faces.
With joy as the radiant atmosphere of the season, the show ended with a festive dance down the catwalk.