Babba C. Rivera is an anomaly. She is an innovator, a style icon and now at the helm of the hair care industry. As founder and CEO of Ceremonia, a clean hair care brand rooted in her Latinx heritage, Rivera is redefining what hair care should look and feel like. feeling like – which ultimately proves the idea that some of the most successful companies are built when there is a personal connection behind the brand concept.
The founding of Ceremonia in 2020 marked the beginning of a transformative business. It all started with a scalp oil inspired by cherished childhood rituals and her father’s early career as a hairdresser in Chile. Fast forward to today: Ceremonia boasts an impressive range of 20 products, including a foray into the world of fragrance. One of the pivotal moments in Ceremonia’s journey was when the brand became the first Latinx-founded hair care brand available at Sephora, a milestone that reflects its immense popularity and Rivera’s unwavering dedication to its mission. With products now stocked at over 500 Sephora locations, Ceremonia has become a force to be reckoned with in the beauty industry.