Some brands just have a cool-girl vibe. Sleek tailoring, luxurious fabrics and streamlined silhouettes are usually the key components of this vibe, but another example is the brand’s shoppers. I’m a firm believer that ‘like attracts’, so when I research an effortlessly chic brand, I expect to find a group of cool fashion people eagerly awaiting the next release.
I decided to tap three of our New York City editors to see what new brand is on their radars this year. Cue ALIGNE, a London-based clothing brand that embodies the elevated style of city girls. And the S/S 24 collection is causing our editors to be enthusiastic, to say the least. In addition to essential denim offerings and tailored pieces, the collection features gingham checks and contemporary shapes that feel refreshing for the new season. Below you’ll find top picks and styling tips from cool girls in the area Sierra Mayhew, Ana EscalanteAnd Kristen Nichols. Keep scrolling to shop.
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Martello checked waistcoat
“The most versatile pieces in my closet are the raised waistcoats. These are perfect for dressing up from day to night, so of course I’m obsessed. Black and white has been a common theme in my wardrobe lately, so these print fits perfectly.” — Sierra Mayhew, editor-in-chief
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Kinga long pleated skirt
“I like the idea of wearing this skirt as a matching set, but it stands out best on its own. I would style it with a pair of black leather knee-high boots and a fitted top for a night out.” — Mayhew
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Mateo asymmetrical denim dress
“The most worn pieces in my closet are always denim. For me, anything made from denim is truly neutral with endless styling possibilities. That’s why this denim dress caught my attention. During fall, spring and even warmer days in winter, it suits absolutely everything.” — Mayhew
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Mariah hourglass blazer with curved sleeves
“Accentuate that hourglass figure by wearing the black blazer of my dreams. The first thing I would do if this walked into my closet would be find a statement necklace to style it with and don’t wear a shirt underneath.” — Mayhew
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Moto collarless denim jacket
“If you thought you had too many denim jackets, think again. This style is unlike anything in my collection, and I immediately imagine myself wearing it to Fashion Week in style.” — Mayhew
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Miri knitted tank top with zipper
“I plan to travel a lot in and out of New York City this spring, and while I may not be wandering around the West Village or SoHo, as a new New Yorker I want to have to look good wherever I go. Introducing this dreamy ALIGNE zip-up tank top that doubles as a chic, cozy cardigan for airport outfits or a night out. The versatility of this garment is unparalleled. I know it will look good with just about anything, whether it’s a minimalist hoodie on my way to LaGuardia Airport or a button-down shirt on the way to pick up a bagel at the store on my street.” — Ana Escalante, assistant store editor
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Martha pleated jeans at the front
“These jeans are a hybrid between classic trousers and timeless, lived-in denim. The pleats at the front instantly elevate them to something I would wear to the office or for a chic day out on the town.” — Escalante
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Mali collarless fitted jacket
“My New Year’s resolution was to incorporate more wearable pieces for everyday use, especially during the colder months when I would usually reach for an oversized black puffer jacket. Instead, I’m looking at this beautiful bias suit with one-button jacket complete with barrel sleeves. I feel like it would look good with anything.” — Escalante
“Maybe it’s the Gen Z in me, but there’s something that feels instantly wearable about a knit cardigan, especially when styled with a simple white T-shirt and slouchy jeans.” — Escalante
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Nala dress with tie waist
“An effortless, easy outfit is my vice as a New Yorker. Throw on the perfect black maxi dress to throw on and head out the door. Whether I’m going to an art museum, a farmer’s market, or meeting up for post-work martinis with my friends, this dress suits any occasion – just add your shoe and bag of choice. (Mine is always a sporty, retro-looking sneaker.)” — Escalante
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Leo long waistcoat in black
“Structured waistcoats are a core piece in my wardrobe, and I have my eye on this beautiful design, finished with a curved neckline and opening at the bottom.” — Kristen Nichols, Assistant Director of Special Projects
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Monika long waistcoat with square neck
“I would wear this with anything from jeans to a maxi turtleneck skirt.” — Nichols
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Mico straight leg trousers
“I’m leaning more and more toward tailored trousers. My typical palette is black or gray, but this cream color feels so fresh for 2024. For winter I’d add a turtleneck and fitted jacket, and for spring I’d would wear them with a comfortable tank top.” — Nichols
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Griffin cardigan with V-neck
“Just add a T-shirt and jeans for my favorite casual look, whether I’m working from home or running weekend errands.” — Nichols
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Mary pleated denim skirt
“A-line silhouettes are one of the defining shapes of the year, especially in the form of dramatic circle skirts. I would style this with a halter top and pointy mules.” — Nichols