I knew Zara moved fast when it came to trends, but I never knew it moved this fast. After scrolling through the Spanish fashion brand’s latest arrivals and opening perhaps 100 tabs in my browser, something struck me. The selection didn’t address this year’s trends, but the retailer’s virtual shelves were already fully stocked with all the trends we predicted would be big. next one year. Apparently the next ten days don’t matter. At Zara it is already 2024.
In the same way we do, Zara’s design team has clearly been busy studying the chicest moments from the catwalks and scouring the social feeds of fashion’s best trend forecasters to anticipate the trends to come after New Year’s Eve . And while I’m all for living in the moment, in this case I’m not upset about the head start I can now get on my 2024 wardrobe at a price that’s hard to beat. Scroll down to discover next year’s biggest trends, all of which are currently in stock and ready to shop at Zara.