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It’s hard to believe that another year has passed. 2023 was one of the best years for beauty, with hundreds of new innovations and effective formulas debuting to change the way we style our hair, apply makeup, and look at skin care. Over the course of the past year, I’ve swiped and swatched dozens of products, but only a select few landed a permanent spot in my vanity.
Below are my top 10 favorite beauty launches of the year, all of which are easily available on Amazon. These have now become a regular part of my routine, and I’m sure you’ll love them too. Have your credit card ready because these are the products you’ll want to add to your cart immediately.
1. Iconic London Rollaway Glow Liquid Highlighter: While this liquid highlighter leaves behind the most ethereal glow, it’s the applicator that really makes it stand out. The rollerball format makes it so much fun to apply, and it’s innovations like these that make me fall in love with makeup all over again – only $60!
2. Urban Decay 24/7 Ink Liquid Eyeliner Pen: Everything about the design of this eyeliner – from the ergonomic grip to the ultra-precise tip – ensures you create the sharpest wing on the first try. Plus, with nine shades ranging from inky black to neon green, you can unleash your inner artist — for just $26!
3. Drunk Elephant A-Shaba Complex Eye Serum: Made with a small but powerful concentration of 0.1% vegan retinol, this thin eye serum instantly softens. After drinking a full bottle, the fine lines along the corners of my eyes diminished – only $64!
4. Lake & Skye 11 11 Azure Eau de Parfum: A fresh, aquatic take on Lake & Skye’s best-selling 11 11 perfume, 11 11 Azure reminds me of carefree days spent by the ocean thanks to notes of water accord, lotus blossom and blue amber — only $36!
5. Solawave 4-in-1 facial wand: Solawave has completely revamped their award-winning skincare wand, listening to consumer feedback to make the device better than before. Now it features an on/off button, seven red LED lights and galvanic current. Gliding it over your facial contours for three minutes a day can help lighten, plump and reduce wrinkles… I started noticing a difference after just two weeks – only $169!
6. Briogeo Don’t despair, restore moisture + damage protection Leave-in treatment: This lightweight leave-in cream is packed with restorative amino acids, as well as coconut, argan, and rosehip oils to seal split ends and reverse damage caused by heat tools — just $29!
7. Coco & Eve Pro Youth hair and scalp mask: A blend of honey, retinol and probiotics hydrates hair and renews the scalp, creating the ideal environment for stronger, healthier locks to grow – only $39!
8. Dyson Airstrait hair straightener: This handy high-tech tool has cut my hair styling time in half! Part blow dryer, part straightener, it dries and styles my hair in one stroke. My entire head looks smooth and shiny within 15 minutes. Trust me, it’s worth the splurge – only $499!
9. Glow Recipe Plum Plump Hyaluronic Gloss Balm: The plumping action of this highly moisturizing balm is so profound that one of my friends asked if I was getting lip injections – only $22!
10. Olay Super Serum: My skincare routine can become overdone (it’s not unusual for me to have 10 steps). When I’m short on time, this powerful formula from Olay does the work of five serums – hydrating, brightening, and smoothing my skin with just a few drops – was $35, now just $30!