Madelaine Petschbest known for her role as Cheryl Blossom in the hit series Riverdale, has taken a new turn in her career as she becomes the face of the new SKIMS Cotton Collection. The announcement of the new Madelaine Petsch SKIMS campaign from the Kim Kardashian brand came as a pleasant surprise to many on Tuesday, September 5.
Even Riverdale is coming to an end, Petsch isn’t slowing down. Following in the footsteps of icons such as Jenny McCarthy, Carmen Electraice herb, Megan Foxand Raye, she is the newest star to front the SKIMS campaign.
For those who have been following the series, seeing Petsch step out of her Cheryl Blossom transforming persona into a fresh, contemporary look is nothing short of fascinating. Renowned photographer and director Stevie Dance has beautifully captured this transformation in a series of photos showing Petsch in the brand’s updated pieces.
The new Cotton Collection from SKIMS contains timeless favorites with a twist. The Cotton Jersey and Cotton Rib designs, which were already making waves on the internet, now boast intricate updates. Think crew neck bralettes, high-waisted underwear, fitted leggings and bodysuits, but with a chic color-block flair. The prominent black and white theme is complemented by the return of the brand’s beloved baby pink shade, elegantly presented by Petsch in the promotional photos.
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Of her experience with the brand, Petsch said: “When I wear Skims, I feel sexy and comfortable. I had such a fun time on set and felt very confident in my Skims. The Cotton Collection is the softest loungewear.” Her words resonate with many who swear by the brand’s promise to deliver both style and comfort.
Madelaine Petsch SKIMS
While eager shoppers will have to wait for this collection’s pricing, the brand’s consistent pricing strategy in the past may offer some clues. The fresh Cotton Collection will be released on Thursday, September 7 Skims.com.
![Madelaine Petsch SKIMS](https://nerdspin.com/wp-content/uploads/2023/09/madelaine-petsch-skims-03-1024x817.png)
In the meantime, fans can get a glimpse Petsch’s stunning transformation in the new campaign, now widely available across digital and social platforms. Given the crowds, it is advisable to join the waiting list so that you can shop as early as possible, as mentioned in the brand’s Instagram post
The plot twist you didn’t see coming: it girl @madelame in the new SKIMS Cotton, available Thursday, September 7 at 9am PT / 12pm ET.
SKIMS on Instagram
In short, the collaboration between Madelaine Petsch and SKIMS promises to be another success story for the brand and a delicious treat for fashion lovers.
![Madelaine Petsch SKIMS](https://nerdspin.com/wp-content/uploads/2023/09/madelaine-petsch-skims-02-819x1024.jpg)